The new trends say that in this new way of travelling the city is no longer what matters, we search for experiences. Let´s take an easy Spanish example. Certainly if Pamplona is widely popular is not because it is a beautiful city founded in Roman times that still conserves three of the four sides of the city walls now surrounded by a pretty park. These gifts are not their main attractions, if Pamplona is popular is thanks to Ernest Hemingway that brought to widespread attention the San Fermín festival and the running of the bulls or encierro tradition.

Pamplona is a quiet city during the whole year and change completely between July 7^th to 14^th when welcomes thousands of people from everywhere in the world who want to experience such a tradition. Clearly the city is not the destination, the fiesta is the excuse for the travelling and as this example we can find many more just in Spain: Music Festivals such as Benicassim or Summer Case; more popular fiestas like the Tomatina in Buñol (Valencia) or Carnival in Tenerife.

What matters when planning holidays is not just where but when. Certainly sometimes our dates for holidays are not that flexible and we would love to have some kind of Ernest Hemingway who could inspire us and let us know about some good event that help us to experience new feelings rather than taking pictures in front of great buildings. It is impossible to find so many Hemingways but I would like to share with you a great tip I have just found in the net: it is Joobili.com.

This web site that was in 2009 qualified between the 10 best new travel websites for Times Online offers a great range of information on events in Europe. You just have to pick up a date for your holidays and it shows you many events in Europe. Their slogan is “You say when, we say where”.